Women Are More Than What You See
D&AD New Blood competition created a brief with Adidas that aimed to bring awareness to female athletes. Because women athletes tend to stop participating in sports around middle school and high school. Adidas wants women athletes to continue their passion. In this campaign I wanted to show strong women and emphasize that they are more than eye candy, sex objects, and should not be judged based on their appearance, or sexual orientation. Getting rid of the stigmas and providing more resources may get women to feel more comfortable furthering their athletic careers.
An add on to this project was the Adidas bus. This double decker bus also acts as a lifting gym. The top would include seats, where the bottom is revamped into a gym. Each time there is a new woman trainer aboard to conduct the workout. The bus will pick you up when you request it, park at any local town park and let the workout begin.